A snapshot of the role:
• Lead the CRM strategy across email, SMS and customer lifecycle campaigns
• Build automated customer journeys and retention activity
• Manage campaign planning, segmentation, testing and performance analysis
• Develop personalised communications to improve customer engagement and loyalty
• Monitor CRM performance metrics and identify opportunities for growth
• Support promotional campaigns, launches and seasonal marketing activity
• Collaborate with external agencies and platform providers where required
What you’ll bring to the table:
• Previous experience within a CRM Manager or Email Marketing role
• Strong understanding of customer lifecycle marketing and retention strategies
• Experience using CRM and email marketing platforms
• Confident analysing campaign data and performance metrics
• A good understanding of segmentation, automation and customer journeys
• Highly organised with strong attention to detail
• Creative thinking combined with a commercial mindset
• Excellent communication and stakeholder management skills
If all the above has piqued your interest and the role sounds right up your street, apply today or connect with Emma Davies at Zealous Agency for more information.