This is a genuinely fantastic opportunity to shape the future of digital revenue, personalisation and agentic AI in a large leading retail business.
Our client is looking for a Technical CRM Manager to lead a major new digital programme across its significant estate.
💰 £55k to £60k plus bonus
🚙 Generous car allowance
🏠 Hybrid working – One day a week in the office (West Midlands)
A snapshot of the role:
- Own the CRM strategy and roadmap, using data to drive targeted, multi-channel revenue growth.
- Lead the rollout and growth of a new digital activation platform across email, push, paid media, social, web and app.
- Explore and test new ways of working using agentic AI and automation.
- Own the commercial story, keeping delivery on track against ambitious targets.
- Bring teams and agency partners together, making complex tech and data easy to understand and commercially useful.
- Build a strong test-and-learn culture, constantly looking for ways to improve digital performance.
What you will bring to the table:
- Strong experience in CRM, customer data and personalisation, with a focus on driving revenue.
- Ideally having an agency background and working with specialist teams across digital channels including email, paid media, social, web and app.
- Commercially minded, with a track record of turning data and insight into measurable results.
- Skilled in working with AI, automation and new marketing technology, and excited about finding new ways to make it work in practice.
- Confident working with senior stakeholders and agency partners, bringing people together and getting things done.
If all the above has piqued your interest and the role sounds right up your street – apply today!
Emma Davies // Zealous Agency